Genius or rip-off artist? Given what the economy is like these days, I'm gonna add survivor to the list of possibilities.
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Buying in bulk.
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Spray painted sign = artisan street cred, apparently.
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Another satisfied customer?
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So yeah, this guy goes to his local store, buys a bunch of mass-produced pies, labels them as "artisan", then sells them at his local farmer's market for $10 per slice. And apparently, people buy into it, no pun intended.
Let's do the math:
At my local Ralphs, their "bakery fresh" pies go for $5-$6 each. We're talking the usual, apple, peach, pumpkin. Some of the fancier ones are in the $10 range. Say you get six slices from each pie and sell them for $10 each, you've made a profit of roughly $55 per cheap pie, $50 per fancier pie. For argument's sake let's say he takes ten pies and sells all 60 slices. That means (not factoring in the cost of the space, plates, and plastic forks) he would make about $600 in one day. If he only does one market per week that's $2,400 per month, more if he does additional markets. Not too shabby.
Not to mention, it's probably all cash. I wonder if he has a business license or needs one to rent a space at the market. I don't know how these things work, but there seems to be a lot of untraceable, tax-free potential there.
Not gonna lie there's a certain genius to this, although in a way it's a bit unfair to the actual small bakeries at the market. Also, I live in L.A. and I think $10 per slice is a lot, but like one of the commenters said, the pie is worth what people are willing to pay. But even if you sold the pies for $5 per slice, if nothing else that's a nice supplemental income with no actual work/baking involved.
There's a small-biz bakery where I live and they sell their actual artisan pies for $62 for a full-sized pie, $13.25 for a mini-pie, and $9.25 per individual slice, and I think those prices are astronomical. And they have the cost of a physical location, employees, and a baking facility. Mr. Portland Pie Guy seems like he would have little overhead. Probably a one-man operation.
If the economy and job market were booming, I would say this guy is a slick con artist, but given how expensive and tough everything is these days, I have to laud him for finding a way to make a living. So, I personally am going to give him a pass. Plus, I have to admit that I kind of wish I'd thought of it first.