Sunday, October 24, 2010

Kings win on and off ice


Last night's L.A. Kings/Colorado Avalanche game was also host to the first ever NHL Twitter Hashtag Battle as part of the NHL's Hockey Fights Cancer Campaign.  Each team had selected a beneficiary (for the Kings it was Childrens Hospital Los Angeles) and pledged $1 per hashtagged tweet from fans during the game.

By the time the game ended with a 6-4 victory for the Kings, fanatically tweeting Kings fans had racked up almost 30,000 tweets, totally smoking the Avs fans and earning $29,374 for the hospital in the time it took to play a hockey game.

We absolutely destroyed the Twitternetz.  In addition to dominating the Avs fans, we also got #GoKings trending at #1 worldwide.  From the KIngs website:
Hashtag Battle:

Final score:
: 29,374
: 13,876
The Kings were also the #1 trending topic WORLDWIDE for the majority of tonight's game. That bested UFC, which had two fights tonight/all their fighters, and bigger than Kanye West and his short film "Runaway," which debuted worldwide at 6 p.m., the same start time as our game.
The Kings added close to 1,000 Twitter followers during the battle.
Of course I took a screenshot:

For you non-Twitter types, on the left are some of the wonderful Kings fans who helped relieve Uncle Phil of almost $30k.  The Trending column is on the right.

The #GoAvs hashtag never trended.  Next time, we demand more worthy opponents!  Either that or Ducks fans.

Also, congratulations to the Kings' Brad Richardson on his first career hat trick!!!

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