Last night's L.A. Kings/Colorado Avalanche game was also host to the first ever NHL Twitter Hashtag Battle as part of the NHL's Hockey Fights Cancer Campaign. Each team had selected a beneficiary (for the Kings it was Childrens Hospital Los Angeles) and pledged $1 per hashtagged tweet from fans during the game.
By the time the game ended with a 6-4 victory for the Kings, fanatically tweeting Kings fans had racked up almost 30,000 tweets, totally smoking the Avs fans and earning $29,374 for the hospital in the time it took to play a hockey game.
We absolutely destroyed the Twitternetz. In addition to dominating the Avs fans, we also got #GoKings trending at #1 worldwide. From the KIngs website:
The Kings were also the #1 trending topic WORLDWIDE for the majority of tonight's game. That bested UFC, which had two fights tonight/all their fighters, and bigger than Kanye West and his short film "Runaway," which debuted worldwide at 6 p.m., the same start time as our game.
The Kings added close to 1,000 Twitter followers during the battle.Of course I took a screenshot:
For you non-Twitter types, on the left are some of the wonderful Kings fans who helped relieve Uncle Phil of almost $30k. The Trending column is on the right.
The #GoAvs hashtag never trended. Next time, we demand more worthy opponents! Either that or Ducks fans.
Also, congratulations to the Kings' Brad Richardson on his first career hat trick!!!