An L.A. Live by any other name

Nokia Plaza? Nokia Theatre, yes. Club Nokia, certainly. But up until now I had no idea Nokia's world domination extended to a plaza as well.

The comprehensive partnership between AEG, owners and operators of L.A. LIVE and Microsoft will also include rebranding L.A. LIVE’s 40,000 sf. outdoor plaza into Microsoft Square among other assets.

And then I dug out this pic I took at a Kings game a couple years ago:

Huh. There it is. In lights and everything.

I hate to break it to Microsoft, but I'm not sure I've ever heard of the general public referring to or thinking of the place as Nokia Plaza. Angelenos will continue to refer to it as L.A. Live.

Lucky for Microsoft, they've got money to burn. Money Nokia apparently doesn't have anymore.