Who are the idiots who think this is a good idea?

I've heard this is a new craze among kids and young adults and I have no idea why, but it is. They're eating Tide detergent pods. I even saw a commercial recently where Tide is touting its new "child-proof" packaging. And today, this:

Not to sound unsympathetic, but if someone is stupid enough to do this, maybe it's natural selection at work.

Idiots.