Crazy Coke Campaign

Am I the only one who thinks the new Diet Coke campaign ("Because I can") is really weird? It's like they're all but saying, "We know our product isn't healthy and if you cared about your health you wouldn't drink it, but hey, drink it anyway because it's yummy and because you can!" So strange.

So have a Diet Coke. Because you can! It's so much easier than doing something healthy, like training for a marathon. Life is short, might as well trash your body. You're going to die anyway.

And this is coming from someone who drinks way more diet soft drinks than I should. But I don't try to justify them. I know they're not healthy and I should cut down on them. But this approach...I just don't get it. On the other hand, maybe I should give them props for almost being honest, but I just don't understand how advertising professionals thought this was a good idea. And judging from the comments on YouTube, I'm not alone.