The NHL playoffs are upon us. In other news, someone decided to categorize NHL team logos and it's actually pretty funny.
In addition to being entertaining, this also gives me a chance to air my grievances about the "Utah Hockey Club". The NHL and its teams are notorious for constantly introducing new and "special edition" jerseys and logo designs because they know fans will go out and buy them. Look, being a hockey fan is expensive. Tickets are an arm and a leg and jerseys are pricey. We're not talking a few extra t-shirts here. Even the replica jerseys are expensive and the pro-weights are hundreds of dollars. I've felt for years that the league takes advantage of the devotion of hockey fans to soak them financially every chance they get.
Which leads me to the TOTALLY LAME Utah logo and the failure to establish a team logo/mascot in their first season. If you had time to relocate the team from Arizona on supposedly short notice, you had time to come up with a name for the team. But they knew the fans would buy up the first season "Utah Hockey Club" jerseys (and tons of other swag with this logo as well) and then they could soak them for all new team gear when they actually named the team going forward. Twice the cash flow at the expense of the fans. And make no mistake, Gary Bettman signed off on this. If the NHL had a proper commissioner Utah would have been required to establish who they were before a single one of their players touched the ice. Yet another example of why the NHL is often regarded as amateurish compared to other major sports leagues. *End of rant*
One
of the commenters pointed out that the Nordiques and Whalers should
have been included in the gone but not forgotten. Totally agree.




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